At Legend Rings, the craftsmanship and dedication behind every custom ring are brought to life by passionate individuals like TJ Fairall. As the Growth Manager, TJ plays a pivotal role in shaping the company’s success and ensuring that every client experience is legendary.
TJ’s journey in the sports world has been extensive. Currently working on his MBA, he has been involved in various capacities, from working with a sports and social club to a hockey equipment company. His passion for hockey extends beyond his professional life, as he has also coached and worked in hockey operations in Alberta. This deep connection to sports has been a driving force in his career at Legend Rings.
A Day in the Life
No two days are the same for TJ. His typical workday involves connecting with clients whose rings are in progress and making sure all projects—whether for the Greek side or Championship side—are moving along smoothly. His adaptability and attention to detail keep everything on track, ensuring that every ring tells a unique story.
Why Legend Rings?
The path to Legend Rings began when TJ met the company’s CEO, Kyle Ferbey, through a close friend. From that meeting, TJ knew he wanted to be part of the team that would build Legend Rings into the iconic brand it is today.
Working closely with the exceptional team at Legend Rings, has profoundly shaped TJ’s time at the company. Each of his mentors have contributed to his growth and development, helping him become the person he is today within the company.
The Ring Design Process
Building a legacy with Legend Rings is a meticulous process that TJ is proud to be a part of. It begins with reaching out to celebrate a championship, followed by an efficient design phase where clients receive their initial design within 24-48 hours. TJ ensures that every detail is perfect before the final order is placed, with the custom ring ready to be cherished within 12 weeks or less.
Among the countless rings TJ has helped create, a few resonate more deeply, particularly those tied to hockey—a sport that has always held a special place in his heart. One of the most memorable projects was designing rings for the Edmonton Oil Kings, a local junior hockey team with a rich history and a passionate fan base. The process of capturing their journey to a league championship and immortalizing it in a detailed and striking ring was not just a professional milestone for TJ but also a personal triumph. The opportunity to tell the team’s story through the intricate design of the ring—each symbol and inscription chosen to reflect their hard-fought victory—was incredibly fulfilling.
Another project that stands out is the work TJ did for the Vancouver North East Chiefs, a team led by one of his former teammates. Being able to collaborate with a friend and help create a ring that encapsulated the team’s achievements was a deeply rewarding experience. The bond of friendship added an extra layer of meaning to the project, and the result was a ring that not only celebrated the team’s success but also honoured the enduring connections forged through sport. These projects are a testament to the emotional significance that these rings carry, both for the recipients and for those who design them.
The Rewarding Part of the Job
For TJ, the most rewarding aspect of his role at Legend Rings is the unique opportunity to work closely with teams and organizations to create something truly special. Each project is a new story waiting to be told, a new legacy waiting to be built. The process begins with understanding the client’s vision—whether it’s celebrating a championship, honouring a milestone, or commemorating a significant achievement—and then bringing that vision to life through the design of a custom ring.
TJ finds immense satisfaction in capturing the essence of each team’s journey and translating it into a tangible, wearable symbol of their hard work and dedication, but the true reward comes when he sees the reactions of the teams and individuals who receive their rings. The pride and joy on their faces, the sense of accomplishment and recognition that the ring represents, makes every challenge and every late night worth it. It’s these moments—when a client’s dream is realized and their story is immortalized in metal and stone—that fuel TJ’s passion for his work and reaffirm his commitment to excellence at Legend Rings.
Client Collaboration
Collaboration with clients is at the heart of what TJ does. Whether clients come in with a clear vision or need guidance in uncovering the story behind their championship, TJ ensures that each customer is treated with the utmost care and respect, tailoring the experience to meet their individual needs.
While there is an abundance of meaningful feedback, TJ finds the most gratifying to be the return of clients who reach out to him for their next celebration. It’s the ultimate testament to the trust and satisfaction clients have in Legend Rings, and it motivates TJ to continue delivering excellence.
A Personal Touch
Outside of work, TJ remains deeply involved in hockey, coaching, and staying connected to the sports world. This involvement keeps him in tune with the championships and trends that influence his work at Legend Rings, ensuring that he brings a fresh perspective to each project.
To TJ, working at Legend Rings is truly legendary. It’s not just about creating rings; it’s about being part of a team that helps people commemorate the most exciting days of their lives. The pride he takes in his work is evident in every ring he helps create, each one a symbol of achievement and celebration that will last a lifetime.
